We believe the perfect lip liner can change your day.
But finding it shouldn't be a full-time job. We're here to make it simple, honest, and fun.
A Note From Our Founder
"For years, I was on the hunt. I'd stand in the makeup aisle, my arm covered in swatches, feeling totally overwhelmed. I bought dozens of lip liners—some too dry, some that bled, others that were just the wrong shade of 'nude'."
"I knew there had to be a better way. I dreamed of a single, trusted place where I could find honest reviews, see real-life swatches, and get expert advice tailored to me. A place that cut through the marketing noise and got real about what actually works."
"That's how lipliner.ca was born. It's more than a website; it's the guide I wish I'd had. My promise to you is that we'll always be honest, always be thorough, and always be here to help you find that little bit of confidence that a great lip liner provides."
Our Guiding Principles
We're committed to being your most trusted friend in beauty. Here's what we stand for.
Radical Honesty
No fluff, no paid-for praise. We provide unbiased, in-depth reviews of what’s worth your money—and what isn’t.
Beauty For All
We swatch and test on a diverse range of skin tones to ensure our recommendations work for everyone.
Obsessive Research
We are true beauty nerds. We dig into ingredients, test for longevity, and consult with pros to give you the best advice.
Ready to find your perfect liner?
Let's get started. Explore our reviews or take the quiz to discover your new favourite.